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We are rebranding!!! Same people, same great service, new name.
We don't just want to be 'just another opticians'! We want to have a real impact on our community and our customer's lives. We needed a name that was something to live up to - Now, we can not be anything else but iconic. Watch out fo...

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We are now testing 3 times a week, Thursday, Friday and Saturday.

Covid precautions are in place for everyone's safety and a new online booking system is in place called MySight where all your prescriptions, bookings, preferences and details can be kept and updated


YES!! These really work!!
No more steamed up glasses whenever you put your mask on!
- 1 Wipe in pack
- Can be used 60 times
- Each use will last up to 3 days
- No need to come to the store
- Payment taken over the phone
- Posted directly to your house by 1st class.

Just call us on the number bel...

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We sincerely hope you are all staying safe.
COVID-19 has affected all of us in unexpected ways and unfortunately, we are unable to open at this time.

We are working hard to provide safer and better opticians for you when we do finally re-open. We will be releasing details of when we will be open...

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Due to the recent burglary attempt on the pharmacy and opticians our phone lines and computer services are out of action. We apologise for any disruption this may cause, but please bear with us as we try to fix it.
Many thanks


3 weeks ago
Found the staff very friendly and helpful top class service got glasses within a week highly recommend this options
- Kevin C
11 months ago
Would recommend Looks, Cradley Heath. Professional & friendly service from all staff. Cleaning takes place between each person having an eye test, which we really appreciated. My husband & i were tested on a Sat & our glasses were ready to collect the following Sat, so very quick. This was impressive because my husband has to have a more complex lens than mine, & yet as i say, his glasses were back within a week too. Very impressed & will continue to use Looks in the future.
- S K
11 months ago
Had my best optician appointment at Looks. I felt really looked after, and got my eyesight explained so clearly. I left there with beautiful glasses too. Really is the simplest process. Very happy. 12/10 would recommend.
- Elycia H

The Simplest Opticians on Earth? How?

1 - Choose your price range
2 - Choose your frame
3 - That is it!

Optics is complicated and buying glasses can be frustrating!

Opticians care about things like high quality lenses, handmade acetate frames, modern lens technology with laser cutting techniques and all that nerdy stuff. We are exactly the same. It is important for us that quality stands out and we spend a lot of time and energy researching and leaning these things.

But there is an issue. You, the paying public, do not spend all this time learning the fine intricacies of optics. You don't know the technological differences between one lens and another and how it affects your vision. You have other things that consume your time and energy.

When you go to the opticians, though, that is what is asked of you - to choose which lens (out of a literal choice of thousands) you want? 

We feel, that what is important to you is, that the glasses do what they are meant to do, they do it well and they don't cost you a fortune to do it. You don't want to have to go through all the process of hearing the different choices and their benefits and then having a sales associate push you to a more expensive lens. You just want to get a pair that suits you and get on with your life knowing that they will work.  If that describes you - then please read on.

Looks Opticians works in a very simple and easy to understand way. It boils down to 2 things:

1. Complete Pricing. All the frames have the lens cost built into the price.
2. Price Banding. Frames are divided into several different price points. Each section will give you a price for how much a single vision, Bifocal, Occupation and Varifocal lens costs for that section. All you have to do is choose which one is acceptable to you and choose a frame from that section.

What about quality?

We asked ourselves:
"If I was buying glasses for myself - What would I want as standard?"

We would expect a certain quality from the glasses and we think it is unreasonable to offer you anything less than what we would want for ourselves.

So, all of our glasses include:
  • Anti-Reflection if an optician walked into work and his glasses did not have this - we would laugh him out the shop! It is a basic standard. We provide a good quality version too.
  • Scratch Resistance you would think this was a given, but you would be surprised. At Looks, its a basic standard.
  • Water Repellent Not something you might think of but essential for us. It helps to keep the glasses looking their best.

If you are buying any price range from us, we promise you these basic standards.

When it comes to varifocals we know that usability is a prime factor as we are sure there are many of you who have struggled with these lens types. Believe us when we say - we can help you. We have factored in the price a high quality varifocal that we KNOW will work for you. 

We don't want you to have to worry about all the details - that is our job as the trained experts. All we want from you is to choose a frame that you like and trust us to make the right choices for you.

If you are working to a strict budget then let us know what it is and we will tell you what is the best we can get for you and in which banding then leave it to us to exceed your expectations.

That sounds good but my prescription is complicated and needs something specific!

We have you covered. We understand that not everyone fits into one box and sometimes we need to provide something more.

We believe in simplicity. If you need more then is advertised we have a simple upgrade system - We just ask for £50 more. For this flat fee we can access a whole range of products that will take care of all your needs.

We will never overcharge you. If we think your prescription warrants the £50 upgrade we will tell you from the outset otherwise, don't worry about it. Let us worry about the details

Let us take care of you - By taking care of everything.  

Contact Us


Call now
  • 01384 412625


Get directions
249 Halesowen road
Cradley Heath
B64 6JD
United Kingdom

Opening Hours

Tue:9:00 am – 5:30 pm
Wed:9:00 am – 5:30 pm
Thu:9:00 am – 5:30 pm
Fri:9:00 am – 5:30 pm
Sat:9:00 am – 5:30 pm
Contact Us
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